Eric E. Pele
- Master of Business Administration (Marketing/Marketing Research), University of Manitoba
- Bachelor of Arts (Psychology/Sociology), University of Manitoba
Eric has over twenty-five years experience as a consultant and research provider in the market research industry. Over the years, he has developed extensive expertise in the applying various market research methodologies to assist organizations in their decision making.
Eric is a professional researcher specifically trained in the application of management and marketing principles to the research process. His many years of experience as a consultant with a wide variety of clients in telecommunications, transportation, retail marketing, health services, lotteries and gaming, customer satisfaction and customer services programs have equipped him with him with a strong professional background applicable to any research problem. His innovative approach to marketing has won the company many repeat customers.
Having moderated over 1,000 focus groups over his career as a researcher, Eric has also established himself as one of the most sought-after moderators in Canada, with the reputation of producing top-quality, measurable results. His ability to develop an easy rapport with diverse groups of people leads to superior results and has made Eric the preferred moderator for several clients. As one of the few male moderators in Canada, he has particular success when dealing with groups investigating sports-oriented concepts or products targeted at a young, male market.
Aside from the demands of guiding the daily operations of his busy firm, Eric has taught focus group moderation skills and theory to students in the Management Studies program at the University of Winnipeg. His skills as a consultant and a moderator have also been sought by the Faculty of Management at the University of Manitoba.
Our Philosophy
Our philosophy is built on our belief that decision-making is most effective when it is information-based. Attention to detail and reliable data yield high quality and cost effective strategies.
Our Approach
Our approach is to customize the research process to build a foundation upon which organizational decision making can be facilitated. We have the tools and expertise to move the client from concept to projected changes in an organization’s operating environment.
We work closely with our clients to ensure that we meet and exceed our clients’ requirements in terms of project timing, budget and product quality. You will find that we offer very competitive rates, excellent speed on completing the project at hand and great attention to detail.
Our Commitment
We view our relationship with our clients as a long-term commitment. We provide on-going consultative services, even after the study has been completed, because we believe that our clients’ successes are a reflection of our work.
Our expertise is built upon a unique and valuable perspective to organizational decision-making and strategy development garnered from training in the fields of marketing, research, business, psychology and sociology.
Our track record is best evidenced by the large number of clients who return to use our services.
Confidentiality
In compliance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and the Privacy Act, our gate-keeping ensures that all information provided by our clients and participants in our research is maintained in complete confidentiality. Participant information is used solely for the purposes of a specific research project, and we do not develop, subscribe to or share “client lists’ for any research purposes.